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Recently Google did a serious PageRank update where a lot of sites were downgraded. Several consultants believe this PageRank update was Google’s response to link selling – sites that sell links lost points in their PageRank.

Google measures all net pages on a scale of importance from zero to 10, that is shown in a small inexperienced pixel bar on browsers carrying the Google Toolbar. PageRank is “supposedly” measured by the quantity of backlinks to your site.

On-line democracy in action, a link is a vote for your site. The additional votes you have got the higher your website is ranked. At least that’s how it absolutely was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the full system.

The newest update might be a sensible move on Google’s part to curtail this apply; who’s going to shop for a link from a PR2 or maybe a PR4 site? Besides this might be additional than a warning that your web site will go down even further if you still sell links.

Now this can be additional of a cosmetic change in PageRank than a true modification in your true rankings in Google. Just as a result of your PR goes down doesn’t mean your keyword rankings or traffic from Google conjointly goes down.

I saw a number of my sites go up, some stayed the same, however my major web site took a massive hit – falling from PR6 to PR4. This was additional of a devastating blow than I expected mainly for psychological reasons than actual consequences. Once years of building the most effective content you can muster and constantly obtaining quality one-way links, to determine that PageRank drop was terribly disappointing and hits to the core of your online work.

I have been around for a whereas therefore I’ve got experienced many Google Updates – anyone remember the Florida Update? I additionally keep my ears peeled to discussions of the latest updates in Webmasterworld and Stompernet, and I even scan Matt Cutts once I get real nervous… therefore I knew to not panic just as a result of of the sudden drop in PageRank.

I conjointly knew what most of the SEO experts were saying was true as a result of my major keywords stayed the identical and my Google traffic actually went up. However that’s very little comfort when you’re talking regarding Google; you immediately go into overdrive and try to work out where you went wrong. What caused the drop – as a result of whether PageRank is meaningless or not, you are still getting into the wrong direction.

I saw many of my competitors drop too, however many stayed the identical and even some increased in PageRank. What are they doing right; what am I doing wrong? I do not sell links however does Google assume I’m selling links was my main concern? I even moved one external link from my main page to a different part of my site, simply in case Google is mistaking that as a paid link.

Welcome to webmaster’s paranoid hell!

For SEO reasons I have very few external links on my main page. Can’t see why Google downgraded my main site. I have been at PR6 for years.

Herein lies my main beef, with Google you never really grasp where you stand; you are constantly walking on eggshells. Regardless of how smart your content or your site is – one misstep and you may be within the doghouse. All of your arduous work will be withdrawn during a heartbeat.

It would not matter therefore much if it absolutely was one in all the opposite 2 major search engines downgrading your site but this is often Google.

Free organic traffic from Google is vital to any online website or business. I would take traffic from Google over any different source of traffic on the internet, apart from traffic coming back from my articles on different sites, and even that traffic probably originated from an enquiry in Google.

Google and Google PageRank have continually been necessary to me – that’s one amongst the explanations a sudden large drop causes so a lot of concern. There is another vital reason Google PageRank is vital to me.

Most SEO experts mistakenly believe PageRank is meaningless as a result of Google isn’t giving us the true ranking of any site or revealing all the backlinks, that is supposedly one in all the most important factors in how Google ranks sites. While this truth is obviously true, it’s caused many to jump to another conclusion.

As a result of Google is not giving us the $64000 ranking, many webmasters have dismissed PageRank as a important component in their sites. Don’t create the same mistake.

Google PageRank is extremely necessary if you are doing business on the web. The higher PR you have, the better. But it has nothing to try and do with keyword rankings or initial page SERPs.

What many SEO consultants fail to understand (not really their business) is the whole “perceived” worth of PageRank.

Google, hate it or am fond of it, has become the most revered company on the web within the eyes of the bulk of the web’s users. It carries huge weight and prestige. The “perceived” price of a high PR7 or PR8 is extraordinarily valuable.

We tend to are not talking regarding link selling; we are talking about how a perspective business partner or client will treat your web site or business.

Say you have 2 identical sites you want to try to to business with on-line and you discover one may be a Google PR2 website and the other could be a Google PR8 site – which one would you decide on to try to to business with? Honestly?

From initial-hand experience, I grasp any online company or marketer will get additional business offers and be offered additional partnerships/joint ventures if you’ve got a high Google PR site than a low one. It will build a distinction to your bottom line.

PageRank is important. PageRank has meaning. Whether or not it has very little referring to your SERPs rankings or Google traffic, PageRank can greatly influence the success of your on-line site or venture. Don’t ignore or dismiss PageRank as a meaningless relic that didn’t quite see as Google had planned for it in the first place.

High PageRank can forever be valuable.

The day Google offers its own site a PageRank of PR1 or PR2 instead of this PR10 – that is the day you’ll be able to dismiss PageRank as really meaningless.

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Tags: Backlink Tools, google rank, search eangine, SEO service, SEO Tools